The Summer Set’s 2025 album, “Meet Me at The Record Store” hones in on the nostalgia of when fans had to grab the physical copy of an album on release day to hear their favorite artist's music instead of just streaming it digitally. They released their album, "Meet Me at The Record Store," on vinyl and CD two weeks ahead of its digital release to promote this experience and physical sales.

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Strategy

The Summer Set HQ is the official fan page ran by a team of fans selected by the band personally to update fans on events, releases, and post organic marketing content. The Summer Set HQ promoted individual singles during the album rollout, the album release party, and physical album sales. I created reels highlighting the exclusivity of listening to the album in advance through physical album purchases, edited video montages of popular media to the band's singles to generate new listeners organically, and shot photos at the Los Angeles album release concert/party. 

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Following the band's comeback album, the fan page's team and I are curating posts to increase fan engagement and raise excitement for their 2026 tour.

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Outcomes

800+ followers on Instagram in the first 3 months.

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Instagram can be found at @the.summer.set.hq

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