The Everly Brothers' Hey Doll Baby is a new compilation of deep cuts from the band. These songs were remastered and released on streaming and physical product. It was a highly anticipated release with it being Don Henley's final project.

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Strategy

Many digital assets were created leading up to the album's release. This included social media and website banners, animated cover art for Spotify and Apple Music, and a series of animated videos called "The History of The Everly Brothers"with facts about the band. Developing the series was a highlight of this campaign because it utilized different elements from the album's packaging to share details about the band.

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Outcome

1.5k-5k views on "The History of The Everly Brothers" videos on Instagram.

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